What is the EIR Vinyl Flooring?

EIR, short for Embossed-in-Register, is a unique manufacturing process that imparts an exceptionally realistic and tactile quality to flooring products, particularly those designed to mimic the look and feel of natural wood or stone. This advanced technology involves creating a physical texture, or embossing, that precisely aligns with the printed image of the flooring’s surface. As a result, when you run your hand over the flooring, you encounter fine indentations that mirror the grain patterns visible in the image, creating a stunningly authentic 3-dimensional effect.

The EIR process demands meticulous precision to ensure that the embossed texture aligns perfectly with the printed design. This harmonious union between the tactile and visual aspects of the flooring is what sets EIR apart from other flooring technologies. Not only does it enhance the visual appeal of the flooring by making it appear more like genuine wood or stone, but it also adds a tactile dimension that heightens the overall sensory experience.